使用Microsoft Advertising，您可以使用不同的工具来管理您的广告系列。以下是您可以在每个Microsoft Advertising应用程序中执行的操作的快速概览。
| Microsoft Advertising |
Microsoft Advertising 编辑器 |
Microsoft Advertising API |
-
轻松地将广告系列从Google Ads导入到Microsoft Advertising
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了解如何创建出色的广告
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在全球或本地进行广告推广
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在任何国家或地区，或者在离您的业务一定距离内，触达客户
-
使用报告来衡量广告系列的表现
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跟踪您的在线广告预算和支出
-
评估广告和关键字的效果
-
为优化广告系列提供洞察
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使用Microsoft Merchant Center为您的产品创建目录
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Microsoft Advertising在Microsoft Advertising 编辑器和Microsoft Advertising API中的功能
以下是各种功能的列表，以及可以实现每个功能的工具：
| 广告类型 |
Microsoft Advertising |
Microsoft Advertising 编辑器 |
Microsoft Advertising API |
| 文本 |
是 |
是 |
是 |
| 动态搜索广告 |
是 |
否 |
是 |
| 产品广告 |
是 |
是 |
是 |
| 应用安装广告 |
是 |
否 |
是 |
| 广告系列设置 |
Microsoft Advertising |
Microsoft Advertising 编辑器 |
Microsoft Advertising API |
| 广告系列类型 |
广告，购物 |
广告，购物 |
是 |
| 共享预算 |
是 |
否 |
是 |
| 出价设置 |
Microsoft Advertising |
Microsoft Advertising 编辑器 |
Microsoft Advertising API |
| 灵活的出价策略 |
是 |
是 |
是 |
| 增强的 CPC |
是 |
是 |
是 |
| 自动 CPC |
是 |
否 |
是 |
| 关键词竞价 |
是 |
是 |
是 |
| 定向 |
Microsoft Advertising |
Microsoft Advertising 编辑器 |
Microsoft Advertising API |
| 位置和高级位置 |
是 |
是 |
是 |
| 星期几/一天中的时间 |
是 |
是 |
是 |
| 年龄和性别 |
是 |
是 |
是 |
| 设备 |
是 |
是 |
是 |
| 广告扩展 |
Microsoft Advertising |
Microsoft Advertising 编辑器 |
Microsoft Advertising API |
| 位置扩展 |
是 |
是 |
是 |
| 呼叫扩展 |
是 |
是 |
是 |
| 网站链接扩展 |
是 |
是 |
是 |
| 图片扩展 |
是 |
否 |
是 |
| 应用程序扩展 |
是 |
是 |
是 |
| 标注扩展 |
是 |
是 |
是 |
| 评论扩展 |
是 |
是 |
是 |
| 结构化片段扩展 |
是 |
否 |
是 |
| 自动扩展 |
是 |
否 |
否 |
| 其他 |
Microsoft Advertising |
Microsoft Advertising 编辑器 |
Microsoft Advertising API |
| 升级的网址 |
是 |
是 |
是 |
| 通用事件跟踪 |
是 |
否 |
是 |
| Microsoft Merchant Center |
是 |
否 |
是 |
| 再营销 / 受众 |
是 |
是 |
是 |
| 共享的否定关键字 |
是 |
是 |
是 |
| 网站排除 |
是 |
是 |
是 |
| 更改历史记录 |
是 |
否 |
是 |
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