创建受众并将其与广告组或广告系列关联后，您就可以增加/减少其出价金额或出价提升。
例如，您可以提高对放弃购物车的人的出价，降低对已经购买了您产品的人的出价。
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从左侧的可折叠菜单中，选择所有广告系列 > 受众。
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选中一个受众旁边的复选框。
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选择 编辑 > 更改出价调整。
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选择 增加 或 减少 并输入百分比的数额。
您可以将出价增加到 900% 或减少到 90%。
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Microsoft Advertising 在关联的受众达到至少 1000 个用户之前，不会应用任何出价提升。
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出价调整不适用于排除的受众关联。
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默认情况下，新的定向关联将应用 15% 的出价调整。广告组或广告系列中的现有关联不会改变。
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