通用事件跟踪（UET）是开启强大Microsoft Advertising功能的钥匙，例如转化跟踪，受众定向，以及自动出价出价策略。这把钥匙就是UET标签，它记录了客户在您的网站上的行为，并将这些信息发送到Microsoft Advertising。UET是转化跟踪，付费搜索中的再营销，以及自动出价出价策略的先决条件。
通用事件跟踪（UET）可以启用或增强许多关键的Microsoft Advertising功能
转化跟踪
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在线目标
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建议
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参与目标
受众定向
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再营销
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市场内受众
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动态再营销
自动出价
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最大化转化
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目标 CPA
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增强型 CPC
性能提升
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广告表现
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更好的广泛匹配
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合作伙伴网络
听起来很棒！我该如何设置 UET？
给你：
| 关于设置 UET 的一切你需要知道的 |
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获取更多信息：常见问题解答：通用事件跟踪
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您还可以利用UET标签在创建Microsoft Merchant Center商店时验证您的域名。有关更多信息，请参阅创建一个Microsoft Merchant Center商店。
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