搜索广告不仅仅是要找到合适的搜索查询，更重要的是要找到合适的人群：你的目标受众。
利用Microsoft Advertising的一系列受众定向功能，您可以设置显示广告的特定条件。这意味着您的广告只会展示给您认为更有可能购买的客户。了解我们所有的受众定向选项。
为了针对特定的受众类型，Microsoft Advertising 需要能够从您的网站收集数据。这需要通用事件跟踪 (UET)。请查看本文中的表格，了解哪些受众定向选项需要 UET。
使用受众定位的一般提示
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组合精准：使用多个受众和多种受众类型的组合，以触达最合适的客户。请记住，您可以在广告组和广告系列级别都关联受众。
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尝试不同的广告系列类型：受众定位适用于所有广告系列类型，包括Microsoft 购物活动、Missing Link和动态搜索广告系列。
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竞价更广泛的搜索词：这些往往是竞争激烈和昂贵的关键词，但是针对一个精细调整的受众将帮助你确保你得到一个良好的投资回报。
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扩大您的匹配类型：使用广泛匹配运行您的受众定向广告系列，可能会帮助您获得比使用精确匹配和不使用受众定向更好的效果。
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捕获移动流量：通过跨设备类型扩展广告系列或运行仅限移动设备的广告系列，捕获更多流量。
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使用广告自定义器：使用广告自定义器，您的广告可以动态地更新自己，以吸引您所针对的特定受众。了解更多关于广告自定义器的信息。
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请在2023年2月1日之前将您的扩展文本广告升级为响应式搜索广告。 从这一日期起，您将无法创建新的或编辑现有的扩展文本广告。有关更多信息，请参阅关于响应式搜索广告。
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了解更多关于此变更的信息
下一步
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创建受众
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设置 UET
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