结构化数据标记是一种HTML编码方式，可以让搜索引擎更容易地读取和获取您网站上的数据。当搜索引擎能够快速地找到并显示有关您业务的更相关的信息时，潜在客户就能更容易地在搜索结果中找到您。
如果没有结构化数据标记，搜索引擎可能只显示最少的信息，例如网站的URL和简单的一行描述。有了合适的结构化数据标记，搜索引擎可以更好地读取网页上的内容，例如显示商店的产品、价格和库存。
开始使用结构化数据标记
您的网站管理员需要使用Schema.org的开源微数据来编辑或标记您网站的HTML代码。微数据是一组附加在网站HTML代码上的标准化描述性标签，它们可以让搜索引擎有效地读取网站内容。
Schema.org的微数据被Bing和其他领先的搜索引擎使用，以提供更好的结果和更丰富的浏览体验。
虽然可以使用 RDF 和 JSON 标记 HTML，但Bing只支持 Offer 和 Product 微数据。请参阅 Schema.org 的优惠对象和产品对象了解更多信息。
要在相关搜索中展示您的优惠，您需要在您的落地页上至少有一个优惠。如果您在落地页上有多个优惠，您需要用SKU或GTIN来标注页面上的每个优惠，这些SKU或GTIN要与Microsoft Merchant Center中相同的SKU/GTIN标签对应。
带有一个报价的微数据的HTML代码示例
<div itemscope="" itemtype="http://Contoso.com/Product">
<meta itemprop="name" content="Product Name" />
<meta itemprop="sku" content="SINGLE_SKU" />
<meta itemprop="description" content="Product's description." />
<meta itemprop="gtin14" content="54789012345689"/>
<meta itemprop="image" content="https://www.Contoso.com/product01.jpg" />
<meta itemprop="brand" content="Product Brand" />
<div itemprop="offers" itemscope="" itemtype="http://Contoso.com/Offer">
<meta itemprop="priceCurrency" content="USD" />
<meta itemprop="price" content="28.99" />
<meta itemprop="availability" content="http://Contoso.com/InStock" />
</div>
</div >
带有多个报价的微数据的HTML示例
<div itemscope="" itemtype="http://Contoso.com/Product">
<meta itemprop="name" content="Product Sku 01 Name" />
<meta itemprop="sku" content="SKU_01" />
<meta itemprop="description" content="Product's description." />
<meta itemprop="gtin14" content="54789012345689"/>
<meta itemprop="image" content="https://www.Contoso.com/product01.jpg" />
<meta itemprop="brand" content="Product Brand" />
<div itemprop="offers" itemscope="" itemtype="http://Contoso.com/Offer">
<meta itemprop="priceCurrency" content="USD" />
<meta itemprop="price" content="28.99" />
<meta itemprop="availability" content="http://Contoso.com/InStock" />
</div>
</div >
<div itemscope="" itemtype="http://Contoso.com/Product">
<meta itemprop="name" content="Product Sku 02 Name" />
<meta itemprop="sku" content="SKU_02" />
<meta itemprop="description" content="Product's description." />
<meta itemprop="gtin14" content="54789012345690"/>
<meta itemprop="image" content="https://www.Contoso.com/product02.jpg" />
<meta itemprop="brand" content="Product Brand" />
<div itemprop="offers" itemscope="" itemtype="http://Contoso.com/Offer">
<meta itemprop="priceCurrency" content="USD" />
<meta itemprop="price" content="32.99" />
<meta itemprop="availability" content="http://Contoso.com/InStock" />
</div>
</div >
有关设置微数据的更多信息，请参阅Schema.org 入门指南。
微数据要求
-
微数据必须嵌入在您的Web服务器返回的HTML中。它不能在JavaScript执行页面加载后生成。
-
您的落地页微数据必须是静态的。例如，价格不能根据用户数据（如浏览器、Cookie或IP地址）波动。
-
微数据必须与显示给用户的值相匹配。在您的落地页中故意使用不正确的数据违反了Microsoft Advertising 条款和条件。
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