UET为通用事件跟踪标签，将 UET 标记跟踪代码添加到网站后，UET 标记跟踪代码允许 Microsoft Advertising 收集用户采取的操作，以便分析通过微软广告进入的用户转化情况。
操作流程：
1、 通过转化-UET标签，来新增跟踪标签。
2、设置标签的名称和描述
3、选择自己安装标签，获得标签代码
4、复制标记并将其粘贴到网站每个页面的<head></head>标记之间，注意：需要全局安装，所有访问的页面都需要安装。
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- 关于广告扩展
- 设置广告扩展的投放时间
- 应用扩展：推广和链接到您的应用
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- 电话和位置扩展如何协同工作
- 在您的广告中添加一个获取乘车的图标
- 什么是商家评级？
- 操作扩展：使用操作扩展添加一个呼叫行动按钮
- 电话扩展：添加电话号码
- 标注扩展：突出显示您商店的产品或优惠
- 使用图片扩展为您的广告添加图片
- 位置扩展：显示您的商家地址
- 价格扩展：添加您的产品或服务的价格
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- 网站链接扩展：将用户引导到您网站上的特定页面
- 结构化片段扩展：添加突出显示您商店的产品或优惠的片段
- 退出自动扩展
- 图片指南和政策
- 关于库存图片
- 促销扩展：为不同场合突出特别优惠
- 使用自动扩展增强产品广告
- 筛选链接扩展：添加可点击的产品或功能类别
- 视频扩展：展现您的品牌形象
- 传单扩展：在广告中添加传单
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