使用广告系列级别的转化目标，您可以覆盖在帐户级别设置的“包含在转化中”的选项。这样，您可以指定您想要为特定广告系列跟踪的目标。主要目标列下的转化指标，将只显示来自指定目标的转化。然后，自动出价将开始针对您选择的目标进行优化。
- 对广告系列级别转化设置的更改仅适用于未来。这对广告系列之前报告的“转化”指标没有影响。
- 您可以为搜索和受众广告系列选择广告系列级别的转化目标。
创建广告系列时选择转化目标
- 从左侧的可折叠菜单中，选择所有广告系列 > 广告系列 > 创建广告系列。 随后，创建广告系列向导将引导您完成操作。
- 当你进行到第 4 步，预算 & 出价时，在转化下，选择为此广告系列选择转化目标。
默认设置是使用账户级别的“包含在转化中”设置。
- 在选择目标类别下，输入要添加的转化目标的名称。
- 选择转化目标并选择添加。
您可以添加多个转化目标，但一次只能选择一个目标。
- 完成创建您的广告系列。
为现有广告系列选择转化目标
- 从左侧的可折叠菜单中，选择所有广告系列。
- 选择一个广告系列的名称。
- 选择设置。
- 在广告系列设置页面的底部，转化下，选择为此广告系列选择转化目标。
默认设置为使用帐户级别的“包含在转化中”设置。
- 在选择目标类别下，输入要添加的转化目标的名称。
- 选择转化目标并选择添加。
您可以添加多个转化目标，但一次只能选择一个目标。
- 选择保存。
您的更改可能不会立即生效。
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