Microsoft Advertising 提供了几种类型的报告，帮助您监控、管理和提高您的广告系列的效果。报告展示了更深入的数据，例如可见性、点击率和转化率。
对于垂直广告，您可以访问标准报告—针对广告、广告组、广告系列和关键字的报告—以及数据源项目报告。了解更多关于标准报告的信息。数据源项目报告让您可以查看各个数据源项目的表现，以便进行优化。
创建一个数据源项目报告
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从顶部菜单中，选择工具 > 业务数据 > 动态数据源。
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选择您要为其生成报告的已上传的数据源文件的名称。
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在表格上方，选择 列 > 修改列。
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选择添加，以测量您想要的任何性能指标。
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选择应用，以在表格中查看性能指标。
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