在Microsoft Advertising中，转化是根据导致转化的点击时间来报告的。同样，协助也是根据有助于转化的点击时间来报告的。
在Microsoft Advertising中，有三个地方可以查看转化数据：
转化目标页面：您可以查看转化、收入和重复率指标。您可以在页面右上角更改日期范围，以控制指标的时间段。单击页面顶部的广告系列，然后在左侧窗格中，单击转化跟踪，再单击转化目标（或者从页面顶部的全局菜单中，单击工具，然后单击转化目标）。
广告系列：通过单击列，然后单击修改列，可以将以下转化指标添加到广告系列、广告组、广告、关键字和广告扩展表中。
- 转化
- 转化率*
- 收入
- 每次转化成本*
- 广告支出回报率
*转化率和 CPA 是根据可能导致转化的点击计算的。例如，发生在启用转化目标后的点击。
报告。以下报告包含转化数据：
转化报告
您将看到的与转化相关的指标有转化次数、转化率、每次转化的成本（CPA）、辅助转化次数、每次辅助转化的成本、收入、每次转化的收入和每次辅助转化的收入。
- 转化和目标只针对有关键词的广告系列和广告组进行报告。
- 要查看购物广告系列的转化和目标，您可以使用产品分区、产品单元分区、产品搜索词和产品维度报告。
- 要查看动态搜索广告（DSA）的转化和目标，您可以使用DSA自动目标、DSA类别和DSA搜索词报告。
转化模型比较
转化模型比较提供了广告主可以对比不同归因模型的表现的报告。这有助于发现在使用最后一次点击归因模型（LCA）和数据驱动归因模型（DDA）时被低估的关键词、广告组和广告系列。
目标报告
您将看到的与转化相关的指标有转化次数、辅助转化次数和收入。无法按目标细分展示次数、点击次数和花费，因为我们无法确定生成特定转化需要多少展示次数。
- 转化和目标只针对有关键词的广告系列和广告组进行报告。
- 要查看购物广告系列的转化和目标，您可以使用产品分区、产品单元分区、产品搜索词和产品维度报告。
- 要查看动态搜索广告（DSA）的转化和目标，您可以使用DSA自动目标、DSA类别和DSA搜索词报告。
广告动态文本和声量报告
您将看到的与转化相关的指标有转化次数、转化率、每次转化费用。
其他大多数报告
以下报告显示了这些与转化相关的指标：转化次数、转化率、每次转化的成本（CPA）、辅助转化次数、每次辅助转化的成本、收入、每次转化的收入和每次辅助转化的收入。
- 账户
- 广告系列
- 广告组
- 广告
- 关键字
- 搜索词
- 目标网址
- 网站网址（发布商）
- 按关键字的广告扩展
- 按广告的广告扩展
- 地理位置（旧版和新版）
- 产品分区
- 产品单元分区
- 产品维度
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