使用升级版网址，您可以创建跟踪模板，从而设置关键字级别的跟踪，而无需再使用{param1}、{param2}和{param3}。关于跟踪模板的几点说明：
- 您可以在帐户、广告系列、广告组、广告、关键字和站点链接扩展级别（从高到低）创建跟踪模板。
- 当您的广告被投放时，最低级别的跟踪模板将附加到您的落地页 URL。
- 我们建议在帐户级别设置跟踪模板，以便将其应用于所有广告系列、广告组、广告和关键字。要了解更多信息，请参阅创建一个账户跟踪模板
如果您仍然想使用 {param1}、{param2} 和 {param3} 来进行关键字级别的跟踪，您可以在最终 URL 框中为一个域添加一个 {param}，但您不能让您的最终 URL 只是一个 {param}。
示例
在最终网址框中，“contoso.com/{param1}”是允许的，但仅“{param1}”是不允许的。
{param1}、{param2}和{param3}仍然可以在广告标题和描述中使用。要了解更多信息，请参阅使用动态文本参数自动定制您的广告。
如何将现有的{param1}，{param2}或{param3}移动到最终网址？
您可以导出您的{param1} {param2}或{param3}，将跟踪信息与最终网址分开，然后使用Microsoft Advertising 编辑器上传。在下面的说明中，我们将使用{param1}，但同样的说明也适用于{param2}和{param3}。
- 在最新版本的Microsoft Advertising 编辑器中打开您的Microsoft Advertising账户。
- 选择导出，然后选择导出整个帐户。
- 在文件中，确保你能看到param1、最终网址和跟踪模板列。如果你没有看到这些列，你可以将这些列添加到文件中。
- 在param1列中，复制您的{param1}的跟踪部分，并将其粘贴到跟踪模板列中。然后在原来出现过您的落地页网址的地方插入{lpurl}。
- 在param1列中，复制您的{param1}的落地页部分，并将其粘贴到最终网址列中。
- 请确保落地页网址设置为显示网址的域名。例如，“www.contoso.com”中的“contoso.com”
- 删除param1列的内容。导入文件之前，这一列应该是空的。
- 保存文件。
- 在Microsoft Advertising 编辑器中，选择导入，然后选择从文件导入。
- 验证升级的 URL 列是否正确映射到 Microsoft Advertising 字段。
- 选择发布，将更改保存到Microsoft Advertising。
Bing是如何选择URL的优先级的？
以下是当您的广告被投放时，显示哪个URL + {param}的顺序（从高到低）：
- 关键词最终URL
- 关键词目标URL
- 广告最终URL
您不能使用http://{param1}。
- 广告目标URL
如果这里设置为{param1}，当广告被投放时，Microsoft Advertising会查看关键词{param1}的值。
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